For homeowners · Nine Gulf Coast markets
Vacation rental management with the rates printed on the page.
We own our cleaning crews, guarantee the same-day turn, and show you every dollar.
- of turns photo-verified, every one, since day one
- 100%
- of turns photo-verified, every one, since day one
- markup on cleaning, billed to guests at cost
- $0
- markup on cleaning, billed to guests at cost
- the whole fee schedule, à la carte to Full Service, printed right here
- 0 to 20%
- the whole fee schedule, à la carte to Full Service, printed right here
- markets on the Gulf Coast, one standard in every one
- 9
- markets on the Gulf Coast, one standard in every one
How it works
Four steps. No spreadsheets, no surprises.
Send your address
We build a free, honest revenue projection from local comps, and we tell you straight whether we're a fit. No pressure, no obligation.
We list it everywhere
Your home goes live and stays in sync across Airbnb, VRBO and Booking.com, with the calendar and pricing managed for you. No double-bookings, no spreadsheets.
Our crews turn it
Every checkout, our own Scrubora crews clean and reset the home, photo-verified and same-day. The turn that makes or breaks your summer is never outsourced.
You see every dollar
A clear monthly statement: gross, channel fees, our flat commission, cleaning at cost, your net. Every line traceable. Nothing buried.
Why Capeora
We own the clean.
Most managers outsource the turnover and cross their fingers. We don't. Capeora is built on Scrubora, our own Gulf Coast cleaning crews, so the one thing that decides your reviews and your summer is something we control end to end.
Guaranteed same-day turns
When a guest checks out at 11 and the next checks in at 4, our crew is already scheduled. No scrambling, no canceled stays.
Cleaning billed at cost
Because we own the crews, there's no markup hidden in the cleaning fee. Guests pay the real cost, and you keep the difference others skim.
Photo-verified every time
Every turn comes back with photos and a quick QA check, attached to your statement. You can see your home was reset right.
Built-in trust
Your money never touches our accounts.
Guests pay you directly. You stay the merchant of record on every booking. We do the work, send the statement, and invoice our fee afterward, so the trust is structural, not promised.
- You keep your payout accounts
- We invoice our fee after statements
- Nothing withheld, nothing floated
Transparent pricing
À la carte or four plans. One honest number each.
Start where you're comfortable, even at 0%, and move up when you're ready. Every option: no setup fee, no markups, no junk fees, and you always keep cancelled-booking revenue.
À la carte
0%
No plan, just the services you pick
- Pick any services from the catalog
- Turnover cleaning, flat per clean
- Every service priced flat, in writing
- No commission on your rent, ever
- Upgrade to a plan whenever you're ready
Your agreement is exactly the services you pick
List
5%
Your listing, everywhere
- Professional listing on Airbnb, VRBO & Booking
- One synced calendar, no double-bookings
- Rate & seasonal pricing management
- Trash-can valet on pickup days
You handle guests & upkeep, or add cleans à la carte
Host
10%
We take the guests
- Everything in List
- All guest messaging, day and night
- Review management & rebooking
- Direct-booking page with no OTA fees
You handle upkeep, or add cleans à la carte
Care
Recommended15%
We take the turnovers
- Everything in Host
- Photo-verified turns by our own Scrubora crews
- Cleaning billed at cost, zero markup
- Linen & towel program, reset every turn
- Consumables restocked: soap, paper, coffee basics
- Maintenance coordination
You keep an eye on the big stuff
Full Service
20%
Truly hands-off
- Everything in Care
- Guaranteed same-day turns
- Hot-tub & pool checks on every turn
- HVAC filters, bulbs & batteries swapped, never billed
- Hurricane shutter protocol & storm prep
- Maintenance handled end to end
- Itemized monthly statements & owner portal
- You keep cancelled-booking revenue
The way most owners run with us
Home services are always quoted flat and billed at cost, never a percentage: à la carte at 0%, or alongside any plan from 5% to 20%.
Owner promises
- No fixed contract
- No onboarding fee
- No blackout dates, unlimited owner use
- Statements by the 1st
- Filters, bulbs & batteries never billed
Our word, in writing
The Same-Day Guarantee: if a turnover isn't photo-verified same-day, that turn is free.
No asterisk. The photos land in your owner portal before your next guest lands on the porch. If they don't, you don't pay for that clean.
The fee, out loud
Ask any manager one question: what's the number?
Capeora
0 · 5 · 10 · 15 · 20%
Printed on this page, same for every owner, from à la carte at 0% up. Cleaning billed at cost. No setup fee, no program fees, no junk lines on your statement.
National brands
“Call for your tailored fee”
The rate depends on who's asking, and it isn't printed anywhere. If a fee can't survive being published, that tells you something about the fee.
The math on a $2,800 week
$2,240 to you
On Full Service: $2,800 gross − $560 fee (20%) = $2,240. Cleaning is billed to guests at cost, so $0 of it comes out of your side. Every line appears on your statement.
Guest services, handled
Your phone stays quiet. The record stays complete.
On hosting plans, every guest touchpoint runs through our local desk and the stay itself runs automatically, so requests get answered fast and nothing becomes your problem at 11pm.
The request desk
Early check-ins, mid-stay cleans, the ice maker that quit: every guest request lands at a staffed desk, gets a response clock, and is logged against the stay. You can read every request and how it ended. You never have to answer it.
The stay runs on rails
Door codes, wifi and directions go out automatically the day before check-in. Checkout instructions arrive the evening before departure. A follow-up lands after the stay while the trip is still fresh, which is exactly when good reviews get written.
Damage documented, not debated
When something breaks or walks off, the crew photographs it and files it against that exact reservation. If it ever comes to a claim, you hold time-stamped evidence instead of an argument.
Add-on services
The percentage never touches your maintenance.
Home services are their own offering: à la carte add-ons quoted flat per job, before the work starts, on any plan or with no plan at all. Our fee is a share of rent, never of your repairs. And every outside vendor we send is insurance-verified before they touch your home.
Lawn & landscaping
Mowing, edging and beds kept guest-ready through the season.
Painting & carpentry
Touch-ups to full repaints, deck boards to trim.
Repairs & handyman
Small fixes handled between stays, before a guest ever notices.
AC & HVAC service
Tune-ups and fast repairs in the months that matter most.
Pressure washing
Driveways, decks and siding brought back from the salt air.
Pool & hot tub care
Chemistry, cleaning and equipment checks on a steady schedule.
Home checks
Recurring walk-throughs, weekly through annual, with a photo report from every visit, even for homes that never rent. Schedules step up for storm season.
Deep cleans & linen program
Seasonal deep cleans and a hotel-grade linen rental program.
Hurricane Watch
Storm readiness as a standalone service. No management plan required.
Board-up protocol, proactive guest communication, and our own crews on the ground for damage documentation. Read the full plan
Plus on-call response, welcome stocking, pest and vent care, smart lock and tech care, grill and propane service, golf cart care, dock and boat lift checks, smart home installs, insurance photo inventories, and design refreshes.
Trash-can valet on pickup days is included on every management plan, starting at 5% List. À la carte homes can add it for a flat monthly rate.
Where we manage
Nine markets, one standard.
Every market below is served today, by the same local team, at the same published rates.
Gulf County
Cape San Blas
One quiet road in, and some of the strongest beach demand in Florida.
See Cape San Blas →Gulf County
Indian Pass
The quietest address on the coast, and guests who come back every year.
See Indian Pass →Gulf County
Port St. Joe & St. Joe Beach
A real town, a working bay, and the coast's most underrated rental market.
See Port St. Joe & St. Joe Beach →Bay County
Mexico Beach
The comeback coast deserves managers who show every dollar.
See Mexico Beach →Franklin County
St. George Island
An island of big houses, big groups, and a season that runs long.
See St. George Island →Franklin County
Apalachicola
Historic-district stays, managed with modern receipts.
See Apalachicola →Bay County
Panama City Beach
The Panhandle's biggest beach, and its longest booking season.
See Panama City Beach →Okaloosa County
Destin
The luckiest fishing village, with rental demand to match.
See Destin →Walton County
30A · Santa Rosa Beach
On 30A, transparency is the rarest amenity.
See 30A · Santa Rosa Beach →The proof
A few of the homes we run
Free projection
See what your home should earn.
Your projection is built by hand by our local team, not a call queue.
Questions first? Write owners@capeora.com. A person who knows your market reads every note.
Live in two weeks: listings mirrored, bookings kept, statements from month one.
What you'd earn
Estimate your home's potential
A rough, transparent model. We'll build the real number by hand from local comps.
Picking a market sets the rate and occupancy sliders to our local benchmarks.
Your plan
- Estimated gross rental revenue
- $66,047
- Your net with Capeora (Full Service · 20%)
- $52,838
Same gross, other models (illustrative)
- Typical full-service (28% effective + fees)
- $47,554
- Marketing-only (10%, you run the ops, cleaning at retail)
- $48,477
Illustrative only. With Capeora, cleaning is billed to guests at cost. The marketing-only line assumes ~4-night stays with each turn cleaned at retail rates. Your real projection accounts for seasonality, your home, and the local market.
Questions
Good to know
Who actually cleans my place?
We do. Capeora owns Scrubora, our Gulf Coast turnover crews. The most important part of the guest experience, the same-day turn, is ours, not a third party we hope shows up. Cleaning is billed to guests at cost.
What does it cost?
À la carte is 0%: no plan and no commission, just a flat printed price on each service you pick. The four honest plans: 5% lists and syncs your home everywhere, 10% adds full guest hosting, 15% adds photo-verified turnover cleaning at cost, and 20% is truly hands-off: statements, maintenance, everything. Home services and repairs are always quoted flat per job, never a percentage. The owner promises above are part of the price: no fixed contract, no onboarding fee, no blackout dates, and statements by the 1st. On Full Service, filters, bulbs and batteries are swapped and never billed; on any other plan they are a flat $20 a month. You keep revenue from cancelled bookings on every plan.
What does switching cost?
Nothing. There's no onboarding fee and no setup charge, and our two-week onboarding does the heavy lifting. We mirror your listings, your existing bookings carry over, and your first itemized statement arrives after month one. See how the handover works.
Do I keep my Airbnb and VRBO accounts?
Yes. You keep your listing accounts and receive guest payouts directly, and we manage everything and invoice our fee. It keeps things transparent and simple while we earn your trust.
Where do you operate?
Nine markets on the Florida Gulf Coast: Cape San Blas, Port St. Joe, Mexico Beach, Indian Pass, St. George Island, Apalachicola, 30A and Santa Rosa Beach, Destin, and Panama City Beach. Every one is served today by our local team. See the markets we manage.
Who deals with guests at 11pm?
We do, on every hosting plan. Guest requests run through our local desk, with response times tracked and every request logged against the stay it came from. Arrival details, door codes and wifi go out automatically the day before check-in, checkout instructions the evening before departure, and a post-stay follow-up asks for the review while the trip is still fresh. You can read the whole record. You just never have to answer the phone.
What happens in a storm?
We're local. Hurricane season gets a real protocol: proactive guest communication, a board-up plan, and our own crews on the ground for damage-documentation photos. Your home isn't managed from a call center three states away. Storm readiness is also a standalone service you can buy on its own, no management plan required. Read the full hurricane protocol.
Managed by Vacasa or Casago? Owners across the Panhandle are switching, and we handle the whole handover. Start yours.